Monthly Archives: August 2013

Predators Aim To “Keep The Red Out”

Last week, The Nashville Predators announced a new ticketing strategy aimed at keeping fans of visiting teams to a minimum. Because the length requirement of the video was one minute, I detail it briefly here:  For years, Detroit Red Wings … Continue reading

Posted in Marketing, Sports | Tagged , , , , , , | 3 Comments

Top 10 Fan-Based Traditions In Sports

What got me really interested in sports marketing was the ability of organizations to build a fan base and create a following through promotions, traditions, and more. Creating a culture is something that all teams strive for and only some … Continue reading

Posted in Marketing, Sports | Tagged , , , , , , | 2 Comments

Severing Ties With Troubled Athletes: How Far Will Teams Go?

I posted an article to Digg about the New England Patriots of the National Football League (NFL) offering free Aaron Hernandez jersey exchanges for all fans. Hernandez was recently charged with first degree murder along with five gun-related charges. Fans … Continue reading

Posted in Marketing, Sports, Uncategorized | Tagged , , , , , , | 3 Comments