Author Archives: rameshranjan1

The Importance Of Blogging In Sports

Let’s face it. Blogging is a content marketing tool that works. People like unique content that speaks to them and encourages them to interact. It works that way in the sports industry. Blogging is something I wished MORE teams did … Continue reading

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Nashville Predators: Tracking The Buzz Ahead Of The 2013/2014 Season

With the 2013/2014 NHL season quickly approaching, here is an analysis of all the conversations happening over social media regarding the Nashville Predators. I used Social Mention to track and report on the conversations and it is a very thorough … Continue reading

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Predators Aim To “Keep The Red Out”

Last week, The Nashville Predators announced a new ticketing strategy aimed at keeping fans of visiting teams to a minimum. Because the length requirement of the video was one minute, I detail it briefly here:  For years, Detroit Red Wings … Continue reading

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Top 10 Fan-Based Traditions In Sports

What got me really interested in sports marketing was the ability of organizations to build a fan base and create a following through promotions, traditions, and more. Creating a culture is something that all teams strive for and only some … Continue reading

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Severing Ties With Troubled Athletes: How Far Will Teams Go?

I posted an article to Digg about the New England Patriots of the National Football League (NFL) offering free Aaron Hernandez jersey exchanges for all fans. Hernandez was recently charged with first degree murder along with five gun-related charges. Fans … Continue reading

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Transparency in Social Media: Does it Play A Role in Sports?

With Social Media becoming so integral to the marketing initiatives of any professional sports team, transparency is an essential issue to confront at the very beginning. People want to know who they are interacting with when they connect with a … Continue reading

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Welcome!

Hello there! Welcome to my blog. If you haven’t checked out the About section yet, I am Ramesh Ranjan and I am a diehard sports fan. People tell me I’m a fan of the most peculiar and unique teams around. … Continue reading

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